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International Marketing Plan

Businesses all over the world have the potential to profitably export their products or services. Every capitalist, regardless of business size or merchandise being offered, can successfully increase sales, compete in diverse markets and reach a global audience with his or her particular skills and expertise. One of the key components for export success is an international marketing plan.

Many U.S. and Canadian businesses operating solely in the domestic market have a reasonable understanding of the needs of customers and potential customers. These businesses are generally familiar with the marketing tools at their disposal to reach their target audience. They know how much it costs to use these tools and they have specific objectives in mind when they implement their marketing strategies. Once these businesses start looking beyond the border, however, many of the assumptions about marketing are no longer valid.

Key Benefits

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Last modified: August 30, 2007